Hotel Accommodation Banner Ads

• Alert Internet users about your business or services

• Raise brand and product awareness

• Increase the number of visitors to your website

• Increase product / service sales

Banner advertising forms the majority of advertising on the Web. It is a powerful advertising medium that can be used for both brand awareness and direct marketing campaigns.
An advertising banner is a graphic image on a web page that is linked to a location chosen by the advertiser (e.g. the advertiser's website).

How Banner Advertising Works with 4 Web Marketing
Displayed in Figure 1 below is an example of an advertising banner. 

Standard size 468x60 pixels
Static banner ad as an animated gif.

• $20 pm
   

• $55 set-up charge including stats tracking with your own login, paid once for each banner file. This charge also applies if a banner is replaced

Rotating Linked Banner Ads

Free DHTML scripts provided by
Dynamic Drive

All banner ads are less than $1 per day. This is discounted by 10% for Perth and Western Australian Businesses except on the home page. Linked rotating banner ads are very targeted. eg Tourists looking for accommodation in Perth might also be interested in car hire.  Very powerful advertising.  Banner ads - less costly investment than radio or television adverting rates and MUCH MORE TARGETED.
Site popularity.

The above advertising banner has the following features:

• When an Internet user clicks-on the banner they will be taken to a page on the advertiser's website or to another page on 4 Web Marketing's website designed for the advertiser. The page the Internet user is taken to usually contains the full advertising material that you want to present to your customers, such as a sales brochure, product catalogue, special offer etc. If you were to click-on the banner in Figure 1 you will be taken to the 4 Web Marketing's graphic art gallery in Perth Australia. Any of these styles can be emulated to produce your banner.

• Research indicates that animated banners are more effective than static banners, generating higher ad awareness, recall and click-through. The banner in Figure 1 is an "Animated GIF" file. The banner image is an animation created by combining multiple GIF image files into a single file. The result is multiple images, displayed one after another, that give the appearance of movement.

• Each time a user visits a page on a site they will can see a different banner, selected from the pool of advertising banners. By rotating the banners in this way we make our website advertising more appealing to our customers and at less than 1 cent per 60 seconds.

• When an user moves their mouse pointer over the banner a brief message appears, usually instructing the user to click-on the banner for more information.

• The number of times your banner was displayed and how many times it was clicked-on. When a banner is displayed on a page we call this an "Impression". When a banner is clicked-on we call this a "click-through". These are standard terms used in the Internet advertising industry.

Banner Ad Pricing
The placement charge for a single advertising banner website is varies from site to site. The more popular  the site and more exposure your banner ad, the more site owners charge. Banner ad placement on the following sites is less than $1 per day plus $55.00 * set-up charge paid once for each banner file. This charge also applies if a banner is replaced.

Placing Your Banner Ad With 4 Web Marketing by competing the banner ad application form below